Yunyun ZHAO Partner
PE/VC, M&A | Dispute Resolution Regulatory and Compliance
+86 10 5650 0978 yunyun.zhao@meritsandtree.com Beijing

Partner with a hybrid background across top-tier law firms and a listed entertainment company (in-house legal director level), specializing in complex M&A, private equity investments, and IP-driven transactions.


Distinctively experienced in representing founders / target companies rather than financing investors, with a strong track record of:

 

  • Protecting valuation in competitive financing rounds
  • Structuring control mechanisms in founder-sensitive deals
  • Aligning legal frameworks with commercialization and revenue models

 

Deep industry focuses on entertainment, fashion, and consumer sectors, where IP, distribution, and capital are tightly intertwined.

Achievements
Private Equity & Venture Capital (Deal Execution Focus)

Ponhu Luxury (Circular Luxury Platform)

  • Led legal work for red-chip restructuring + Series C financing
  • Re-structured offshore holding system and investor entry
  • Balanced investor protections with founder control
  • Delivered a transaction aligned with future IPO pathway

Xuxu Huasheng (Leading Fashion Media Group)

  • Represented company in equity financing + cross-border acquisition (France ORMAIE)
  • Integrated content IP + brand acquisition strategy
  • Structured cross-border investment and IP ownership alignment

Digital Xusheng (Hyper-realistic Digital Human Company)

  • Represented company in investment by BlueFocus
  • Negotiated commercialization rights tied to digital assets
  • Structured investor access to emerging AI-driven IP

Nanjing Shuhai (CG Production Studio)

  • Represented company in investment by NetEase
  • Structured deal around content production + game/film integration
Strategic M&A & Industrial Integration
  • Hualu Baina IPO (ChiNext)
  • Core legal participant (in-house role)
  • Involved in full IPO preparation and regulatory process
  • Acquisition of Blue Flame (Major Asset Restructuring)
  • Represented listed company in cash + equity acquisition
  • Structured transaction under China’s major asset restructuring regime
  • Acquisition & Termination of Guangyun Animation
  • Managed both execution and unwind of transaction
  • Demonstrated capability in risk control and exit structuring
Entertainment & IP Commercialization Deals

Participated in commercialization of major productions including:

  • My People, My Country
  • Joy of Life
  • Midnight Diner
  • Covered investment, distribution, IP licensing, and revenue sharing structures

Trendy Toy IP “Pipi Gu”

  • Represented Xiron in investment and IP licensing system build-out
  • Designed monetization structure combining IP + consumer products
Platform, Compliance & Commercial Structuring

Luxury Resale Platform (Ponhu)

  • Built end-to-end compliance system
  • Authentication, transaction structure, after-sales liability

Major TMT / Social Commerce Platforms

  • Drafted platform rules
  • Structured live-streaming and influencer cooperation models
  • Designed compliance framework for scalable commercialization
CORE EXPERTISE (VALUE-ORIENTED)

1. Financing-side Representation

  • Rare positioning as long-term counsel to target companies, not just investors
  •  Strong control over valuation, governance, and exit pathways

2. IP + Capital Integration

  • Deep ability to structure transactions where IP is the core asset
  •  Entertainment, fashion, digital content, and consumer goods

3. Cross-border Structuring

  • Hands-on experience in:
  • Offshore structures 
  • Cross-border IP ownership
  • International brand entry into China

4. Commercialization-driven Legal Design

  • Not just closing deals — designing how deals make money post-closing
Honors
  • 2025 Chambers TMT-Media&Entertainment - Ranked Lawyer
  • 2020、2021、2024 LEGALBAND Top Ranked Lawyer - Sports & Entertainment
  • 2023 LEGALBAND Client Choice: Top 15 Entertainment Lawyers
Education

LL.M., China University of Political Science and Law

Admissions

PRC Bar

Language
Chinese  English

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