Carys Li is a partner at Merits & Tree Law Offices. Prior to joining Merits & Tree Law Offices, Ms. Li practiced for many years at Beijing Tiantai Law Firm, and later served as Secretary-General of the International Practice Committee at Beijing Bangsheng Law Firm. Her practice primarily focuses on investment and financing, intellectual property monetization (eg. IP licensing) and equity dispute resolution.

In the area of investment and financing, Ms. Li has provided legal services for numerous well-known cultural entertainment companies, internet giants, and prominent foreign enterprises. Services include capital increases and reductions, equity divestments and ransfers, acquisitions, equity incentives, and corporate restructuring. She has also advised many leading companies in the entertainment industry on their domestic and overseas industrial investment projects, routinely rendering legal opinions on their operations, M&A, joint ventures, and various transactional matters worldwide.

In the area of intellectual property, Ms. Li possesses extensive experience in IP licensing. She offers comprehensive legal services covering the entire lifecycle of a project, from initial licensing and localized derivative development to sales channel construction and advertising campaign implementation. Ms. Li has extensive experience in the commercialization and monetization of cultural and creative content. She handles end-to-end content investment, production, performance licensing and distribution for films, TV series, variety programs, sports events, audio recordings and musical creations throughout their commercialization cycle. With a particular focus on commercial cooperation, revenue distribution, and copyright matters, she is adept at providing highly practical legal solutions.

Leveraging her extensive industry experience, Ms. Li is also uniquely positioned to provide professional, industry-tailored dispute resolution legal services that tailored to the unique characteristics and industry-specific disputes.